A yacht club and a luxury wallpaper brand have nothing in common operationally. They have the same marketing problem: if the content looks cheap, the price stops making sense.
Positioning, a full brand campaign and a complete brand guideline book, delivered alongside Brand Star Studios' marketing team. The guideline book is the piece that keeps everything made afterward on the same standard.
Ongoing social media management and campaign coordination. Content and community handled month to month so the club's marketing keeps pace with its membership rather than going quiet between events.
Identity and the launch film built together, so the mark and the motion were designed to sit in the same world instead of being reconciled afterward. Production ran through MintMods Media.
Luxury wallpaper sold to interior designers, boutique hotels and developers. Brand strategy and content built for a buyer who is specifying materials for someone else's project, which is a different argument from selling to a homeowner.
Identity, web and campaign work. Details on request.
